Luxury fashion firm Ports 1961 is to implement the full product lifecycle management (PLM) system from Centric Software to help manage its apparel collections and support future growth.

The company will implement the full Centric 8 PLM suite to oversee the entire product development process, including concept, design and sourcing.

It will also use the Centric 8 Collection Book for Fashion iPad app to link its women and men's ready-to-wear collections from the PLM system to corporate and retail buyers in the showroom through an interactive mobile device. Presenting collections to buyers quickly and accurately, the iPad app will allow Ports 1961 to update and portray catalogs in real time.

"The addition of our recently launched menswear collection means more products to develop each season, with more operations in more locations," explains Enrico Franzoni, chief operating officer of Ports 1961.