French luxury group PPR, which will be renamed Kering in June, has acquired French crocodile skin company France Croco.

The company said the acquisition will secure a sustainable supply of high quality crocodile skins for its brands, which include Gucci, Balenciaga and Alexander McQueen. The move is part of Kering's strategy to better support its brands. It will invest in the tannery in the coming months to increase its production capacity.

France Croco supplies high quality crocodilian skins for watchstraps, leather goods, ready-to-wear and shoes to most of the world's best known Italian and French fashion and accessories houses, including houses belonging to Kering.

Kering said that France Croco's sourcing activities also set high standards for sustainability and conservation of wildlife species.

The deal will not change France Croco's long term supply relations with suppliers and customers and Dan Lewkowicz will remain CEO of the company.