French luxury group PPR has officially changed its name to Kering, after its AGM yesterday (18 June).

The company said in March that the new name expresses its culture of taking care of its brand, people, stakeholders and environment.

Its logo, the owl, represents "vision, as well as being a sign of wisdom", PPR added, while the 'Empowering Imagination' signature shows that imagination is at the centre of the business.

Since 2005, PPR has been transforming its business. It has gone from a conglomerate focused primarily on European distribution activities to a "cohesive, integrated and international group".

Its focus is on apparel and accessories, across two fast growing segments - luxury and sport & lifestyle brands. The group's brand portfolio includes Gucci, Alexander McQueen, Yves Saint Laurent, Christopher Kane, Puma and Volcom.

PPR has been slowly divesting brands, including some from its Redcats mail order unit, after it failed to find a buyer for the whole business.