The New York subsidiary of the Paris, France based trade show organiser Première Vision SA has bought Direction, the North American textile design show.

Direction will now join the line-up of Première Vision's yarn, fabric, accessories, trimmings and fashion shows, which include Première Vision, Expofil, Indigo, Denim by Première Vision and ModAmont.

Première Vision says the acquisition expands its reach into new markets, and will give its own textile design show Indigo a presence in the American market.

Launched in 2002 following the merger of the Inprints NY and English Accents textile design events, Direction stages three shows each year in the heart of the New York garment district.

The event will continue to be led by its producer Lisa Mainardi.