Trade fair organiser Premiere Vision Group is launching an online marketplace in 2018 to connect buyers with exhibitors and their collections 365 days a year.

The new digital platform aims to meet industry needs for faster product renewal, more diversified collections and a shorter time-to-market, and breaks away from the constraints of traditional show periods.

The marketplace – operated by a wholly-owned subsidiary of the Premiere Vision Group called Premiere Vision Digital – will offer a selection of products from exhibitors, sampling requests, and an editorial platform based on seasonal fashion trends.

In the medium term, the aim is to bring together 1,500 companies on the platform, and around 70,000 products including fabrics, leathers, accessories, denim, yarns. It also claims a database of 250,000 potential buyers.

Premiere Vision says the marketplace will support the business development of its exhibitors in international markets with products put online immediately available for viewing worldwide. It will also meet the needs of a new generation of buyers and designers that "expect connected tools."