Talks over the potential sale of Levi Strauss & Co's Dockers brand have apparently been abandoned over a disagreement on the pricing of the deal.

A team consisting of New York buyout firm Vestar Capital Partners and apparel veteran Eric Rothfeld had been talking about an estimated $800 million deal to buy the casual clothing brand from the San Francisco denim giant.

But according to a New York Post report on Saturday, the prospective buyers have failed to agree on a renegotiated price.

Vestar tried to reduce the purchase price for Dockers by 20 per cent after determining through its due diligence that the business was in worse shape than it thought, sources said.

Levi's put Dockers up for sale in May, saying it intended to use the proceeds to pay down part of its $2 billion in debt and focus on its Levi's business and building the Levi Strauss Signature brand.

Talks with Vestar are not expected to be rekindled, and it is unclear whether another buyer will emerge for the business.