California-based sportswear apparel brand PrivacyWear has announced the appointment of Rhonda Sawyer as its new director of sales and merchandising.

Sawyer, who has served previously as the vice president of stores for Escada, national retail sales director for Emanuel by Emanuel Ungaro, and regional director of sales for Mondi America, will be responsible for overall sales and profitability of PrivacyWear.

"All of us at PrivacyWear are excited to have Rhonda join our team," said PrivacyWear's CEO Carolyn Jones. "We are confident that her experience and proven track record in the apparel industry will be an asset to our growing brand."

Sawyer will manage PrivacyWear's regional sales team and oversee sales volume, profit and operating expenses.

"I feel honoured to work under the leadership and direction of Carolyn Jones and Rey Skillz. Carolyn is a visionary in the apparel industry for creating 'clothing with a cause,'" she said. "PrivacyWear is a unique apparel brand and has truly captured the attention of boutiques and retailers across the country. The brand offers current fashion, competitive pricing and donates proceeds back to breast-cancer research."