Helly Hansen Group is selling its Helly Hansen Pro survival and personal protection suits business to private equity firm Montagu and the unit’s existing management team.

Going forward the company, which is headquartered in Moss, Norway and has 140 employees, will be rebranded Hansen Protection.

Supplying the offshore and shipping markets, predominantly in the Nordic region, management plans to expand into adjacent markets and product categories.

“HH Pro is a well managed business, providing essential products and services in attractive, growing markets,” say Montagu’s Anthony Greensmith, director, and Christian Rasmussen, investment director.

“The company has an impressive track record and we are very excited about supporting the business in its next phase of development.”