Apparel fasteners and accessories supplier Prym Fashion is to open a new fastener finishing facility in India later this month in a move it says will halve the lead-times to producers of children's and babywear in the country.

The new facility, which will be known as Prym Fashion India, will be located in Chennai, the capital of the state of Tamil Nadu.

Operations will begin at the site this month and will include the enamel finishing of the company's Gripfix fasteners for the children's and babywear markets.  

By stamping the fasteners in Germany and providing made-to-order enamel finishing at Prym Fashion India, the company says it will be able to reduce lead times to India-based producers by more than 50%.

"Tamil Nadu is home to the largest number of textile mills in India, and the location of Prym Fashion India puts us closer to our Indian customer base," says Brian Moore, CEO of Prym Fashion. 

"Colour is so important to the appeal of children's and babywear, and new collections are being introduced with greater frequency throughout the year. Our ability to significantly reduce lead-times on our Gripfix fastener with dyed-to-match colours will provide added value to customers based in the area."

Gripfix is Prym Fashion's top seller in the company's babywear range and has a secure five-prong system that will neither tear nor come off. The flat design of Gripfix fasteners maximises comfort, and the company's commitment to product quality and reliability make them both durable and safe for use with clothing designed for infants and children. 

Prym Fashion India will be located within the fast-growing Chennai Free Trade Zone, allowing Prym Fashion to export enamelled fasteners to apparel manufacturers in South Asia, including Sri Lanka and Bangladesh. 

"This facility is a great starting point from which to enlarge our presence in this important and growing apparel region, and we are already developing plans to expand our services in India in the near future," adds Moore. 

Earlier this year the company introduced new low impact fasteners that have been developed to meet increasing global demand for sustainable apparel.

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