Sports goods firm Puma has signed a deal to acquire a majority stake in Argentina distribution partner Unisol, Puma confirmed to just-style.

Puma's head of corporate communications, Ulf Santjer, said the group had bought a majority stake in Unisol as part of its phase-four development plan that was revealed earlier this year.

The strategy includes a focus on Latin America as a key market for the company's regional growth. Argentina is Puma's biggest Latin America market at present.

Santjer said: "The acquisition marks a key step in kicking off our regional expansion plan in Latin America.

"There will definitely be more announcements like this in the future", Santjer said.

He continued: "The company has not yet decided for definite if it will look to buy the whole of Unisol. Time will tell. For now we are very pleased with our purchase of the majority stake."

Puma is also concentrating on product growth in new categories including golf and motor sports, he added, as well as general acquisitions.

The group, which has already significantly boosted its revenue in recent years, aims to ultimately take over more market share from its bigger rivals Nike and adidas.