Sportlifestyle company Puma North America has selected iCongo's ICE3 suite of e-commerce and e-marketing systems to create an online order management and marketing customer portal.

Over the next few months, the company will implement the ICE3 e-commerce solution including catalogue and order management, CRM and call centre solutions.

The system also includes a comprehensive suite of customer marketing, communication and content management systems (CMS) including an email campaign manager, as well as an online and offline sales force automation system.

The e-commerce platform will enable Puma North America to launch a highly branded portal where customers, account representatives and customer service personnel will connect online to place orders, obtain detailed and up-to-date product and order information, including order history, order status, product availability, pricing and account status.