Nina Graf-Vlachy has been named head of global strategy

Nina Graf-Vlachy has been named head of global strategy

German sportswear brand Puma has reshuffled its global strategy team, with Nina Graf-Vlachy taking the helm, and Arne Freundt becoming director of retail and e-commerce.

Graf-Vlachy, who will take over the leadership of Puma's strategic management as the new head of global strategy, most recently worked as a project manager at the Boston Consulting Group.

She replaces Arne Freundt, who has been named global director of retail and e-commerce. Freundt has led Puma's global strategy department for the last three and a half years and was a key driver for the brand's repositioning. The retail department was previously led by Stefan Meyrat, who has left the company.

Puma last month revealed it almost broken even in the fourth quarter of 2014, after four consecutive quarters of decline. The brand narrowed its net loss to EUR4.6m (US$5.2m) in the three months to 31 December from EUR115m in the same period of the previous year.

A little over a year ago, the company laid down the foundations it believes would return Puma to its sportswear focus, with a brand campaign dubbed 'Forever Faster' designed to put it back on track.