Sports goods firm Puma has signed a long-term partnership deal with the Moroccan Royal Football Federation to be the official supplier to the country's national team, Lions de l'Atlas.

The agreement with Fédération Royale Marocaine de Football will see Puma become the official supplier of all on-field, sideline, training and representation apparel and equipment to the men's 'A', 'B', 'U21' and 'U19' national teams, as well as the women's 'A' national team, beyond the 2010 World Cup.

The signing adds to Puma's existing roster of African sponsorships, which includes deals with the national teams of Ivory Coast, Ghana, Cameroon, Egypt, Tunisia, Togo, Angola and Senegal.

Puma's CEO and chairman Jochen Zeitz said: "Morocco has a great football tradition and we are proud to be able to associate ourselves with one of the dominant forces in African football."

The football federation's president Housni Benslimane added: "Puma's commitment to African Football is unquestionable and we are happy to have a partner that has shown so much success in recent years."