PUMA North America announced that it has signed a multiyear licensing deal with Outerstuff, which will be designing and developing children's clothing under the PUMA brand."We are very pleased to license the PUMA children's business to a company like Outerstuff because of its specific knowledge of the youth market," explained Jay Piccola, president of PUMA North America.Sol Werdiger, chief executive officer of Outerstuff, Ltd said: "We are looking forward to our new business relationship with PUMA, which is one of the most recognised names in sports apparel for our target market." Outerstuff, which has an extensive sourcing capability in the Far East, allowing PUMA children's apparel to be very competitive in the marketplace, was a natural candidate for the branded business since it already has the license for PUMA ATA (Authentic Team Apparel) licensed teamwear. The agreement will begin for Fall 2001, and includes infants through boy's sizes 8 to 20, as well as infant girls through 7 to 16.
USA: PUMA Teams Up With Outerstuff for Kid's Wear
Get full access to all content, just $1 for 30 days


just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 21 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Create sourcing plans that work
Find new apparel sourcing destinations, assess trade flows and manage tariffs. All in one place.
Most Popular
Insights
- Egypt government invests in upstream manufacturing
- New Sri Lanka textile park eyes post-Covid exports
- Social commerce – Virtual shopping with friends
- The new laws of garment sourcing
- New law looms on sustainable corporate governance
News
- H&M to feature cactus leather in new collection
- Brands told to honour Myanmar supplier commitments
- US Q4 in brief – AEO, Ross Stores, Nordstrom
- Walmart US manufacturing investment backs textiles
- Analysts applaud Primark for supply chain ethics
Market research
Oops! This article is copy protected.
Why can’t I copy the text on this page?
The ability to copy articles is specially reserved for people who are part of a group membership.
How do I become a group member?
To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..
