Two UK trade shows – Pure Spirit, the new buying event for trend-led young fashion for men and women, and Stitch, the men’s wear and accessories event – are joining forces to co-locate within the same venue for the February 2011 edition.

The two shows will combine at London’s Earls Court to produce an event showcasing more than 250 brands, along with catwalk shows, trend presentations and business seminars.

Pure Spirit will be edited into two sections: She, for trend-led women’s wear labels, and Label, for unisex lifestyle brands. Stitch, which is now in its third edition, will continue to host new and established men’s wear and accessory labels.

Pure Spirit and Stitch will take place at Earls Court from 13-15 February 2011, the same dates as the Pure London women’s wear, footwear and accessories buying event.