• PVH Corp is joining the Fashion for Good network to help select innovative new approaches to social and environmental issues in the fashion industry – and provide expertise and mentorship to the selected start-ups.
Fashion for Good is an industry-wide call for collaboration

Fashion for Good is an industry-wide call for collaboration

Fashion for Good, a global initiative trying to make fashion more sustainable, is partnering with US giant PVH Corp in a move intended to accelerate and scale sustainable innovation in the apparel industry.

The owner of brands including Tommy Hilfiger and Calvin Klein has committed to the programme's innovation agenda, which will involve defining focus areas, participating in the selection of new innovators and providing expertise and mentorship to the selected start-ups.

In turn, PVH will gain specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good's extensive network. The company will also contribute to the curation of the visitor-facing Fashion for Good Experience, the world's first technology-forward museum dedicated to sustainable fashion innovation opening this October in Amsterdam.

Launched in March 2017 by C&A Foundation, the corporate foundation affiliated with global retailer C&A, Fashion for Good is an industry-wide call for collaboration to help brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion.

"PVH Corp has a strong legacy in corporate responsibility, which it is advancing through innovative approaches to social and environmental issues," says Katrin Ley, managing director of Fashion for Good. "This makes it an ideal partner for Fashion for Good. Together, we will focus on innovations that offer better alternatives and enable transparency and traceability across the value chain, from source to store, with the ultimate aim to make fashion a force for good."

The Fashion for Good platform includes the Play Accelerator – a 12-week start-up programme run with Plug and Play, a Silicon Valley accelerator, to give promising start-up innovators the expertise and funding they need in order to grow.

It also includes a robust Scaling Programme, which provides bespoke support to circular apparel and footwear innovations that have passed the proof-of-concept phase. With an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders in a pre-competitive space to identify, support and embed breakthrough technologies into the fashion supply chain and jointly transform the industry

"The Fashion for Good agenda compliments our corporate responsibility programme, which is focused on collaborative innovation to tackle sustainability challenges in fashion," says Marissa Pagnani McGowan, GVP of corporate responsibility, PVH Corp. "Disruptive circular technology will be a major unlock to resource and waste challenges and we believe that our partnership will help move our company and the industry forward."