• PVH Corp has made a three-year commitment to focus on freshwater conservation in Ethiopia, India, China and Vietnam.
  • The US apparel giant will work with the World Wildlife Fund (WWF) to support water stewardship efforts in its key sourcing communities.
  • PVH will also work with the environmental non-profit on developing its water stewardship strategies.
PVHs Tommy Hilfiger brand began working with WWF in 2015 to preserve water resources in China and Vietnam

PVH's Tommy Hilfiger brand began working with WWF in 2015 to preserve water resources in China and Vietnam

US apparel giant PVH Corp has announced a partnership with conservation organisation World Wildlife Fund (WWF) to support water stewardship efforts in its key sourcing communities.

The three-year collaboration will see PVH work with WWF on freshwater conservation in Ethiopia, India, China and Vietnam. The firm will also work with the environmental non-profit on developing its water stewardship strategies and connection points to other key sustainability matters.

Under the new agreement, PVH and WWF will work together to help conserve freshwater resources in Ethiopia's Lake Hawassa and India's Cauvery River basins. This work builds on existing collaborative efforts by the organisations in China and Vietnam. Together, PVH and WWF will identify water risks and engage in collective efforts to advance water conservation activities for local communities in these strategic sourcing locations.

"PVH is excited to announce our partnership with leading environmental non-profit organisation WWF and reinforce our commitment to safeguarding and preserving water resources in our sourcing communities," says Melanie Steiner, chief risk officer at PVH. "Access to safe water is a human right that is essential for communities to thrive. Water is used at every stage of our product lifecycle. As one of the largest global apparel companies, we recognise the opportunity and our responsibility to take a lead role in addressing this pressing global issue."

PVH's Tommy Hilfiger brand began working with WWF in 2015 to preserve water resources in China and Vietnam. The business will continue to build on its existing work in China's Taihu River and Vietnam's Mekong River basins, where efforts in collective action, sustainable water management and training have already made strong progress. These key locations were identified as high-risk in a global water-risk assessment conducted for PVH by WWF.

Meanwhile, the group's heritage brands business, which includes the Van Heusen, IZOD and Arrow brands, among others, will lead the company's water stewardship efforts in Hawassa, Ethiopia. A PVH joint venture is an anchor tenant in the newly constructed Hawassa Industrial Park and the partnership with WWF will leverage existing collaborative efforts with the Deutsche Gesellschaft für Internationale Zusammenarbeit's (GIZ) International Water Stewardship Programme (IWaSP), to make positive impacts on water sustainability beyond the park fences.

Calvin Klein, along with local partners, will lead the work in Cauvery, India; a location known globally for textile production. The work done here will aim to understand the local context and build impactful collaborations with key stakeholders that will reduce water-stress on the environment, people and economy of the Cauvery river basin in South India.

"As major trends like urbanisation, population growth and climate change exacerbate existing water issues, water is not only an urgent environmental issue but also a risk to business," explains Sheila Bonini, senior vice president, WWF. "Water stewardship partnerships like the one with PVH are a commitment to the management of shared water resources in the public interest."

Working with WWF, leaders in water stewardship, marks the next step in PVH's long-term pledge to safeguard and preserve water.