Dressmaker to the Queen, Sir Hardy Amies, is set for a makeover so his elegant designs appeal to a younger audience.

The classic British fashion house has been bought by the marketing group, Cardington, which specialises in developing the assets of heritage organisations.

Cardington said it plans to bring the company, known for its elegant, quintessentially English designs to a new, younger audience.

And it intends to scout shows at fashion colleges for up-and-coming designers to help give the name a fresh look.

Sir Hardy is remaining as president and Jon Moore as design director. He set up the design house in 1946 and the business flourished after the war, as customers snapped up his suits and formal dresses.

Sir Hardy was knighted in 1989 and took up his royal appointment in 1955.

By Deborah Bowyer.