Surfwear maker Quiksilver has bought retail group Surfection, which be added to Quiksilver's 240+ Boardriders Club stores throughout the world.

The acquisition comes as part of Quiksilver's ongoing retail growth. It also boosts its long term Asia Pacific strategy of opening Boardriders Club stores in Japan, China and South East Asia to complement its substantial wholesale business.

Chris Athas, owner of the Surfection Group, will take on an executive role at Quiksilver as retail director for Asia Pacific, where he will work directly with Quiksilver's Asia Pacific president Clive Fitts.

Surfection has been in business for nearly 20 years and owns seven Surfection surf shops and five Quiksilver/Roxy concept stores, or Boardriders Clubs, throughout New South Wales, Australia.

The deal comprises the purchase of five key Surfection stores and the five Quiksilver/Roxy concept stores. The Surfection stores will all be gradually converted to Quiksilver Boardriders Clubs.

Quiksilver designs, produces and distributes boardriding-themed clothing, accessories and related products. Its primary focus is apparel, footwear and related accessories for young men and young women under the Quiksilver, Roxy, DC Shoes, Raisins, Radio Fiji and Island Soul labels.