Outdoor sports and boardwear maker Quiksilver Inc has named Anton Nistl as the new president of its DC Shoes business in the Americas after abandoning plans to sell the unit earlier this year.

Nistl joins the company from Vida Shoes International, a licensee of fashion footwear brands including Baby Phat, Phat Farm, Esprit and Osh Kosh.

Robert B McKnight Jr, chairman and CEO said: "Through Anton's appointment and other recent management changes, we are determined to maximise this great brand's strategic opportunities within the Americas region."

The Huntington Beach, California based firm has also tapped DC Shoes' co-founder Ken Block as chief brand officer and formalised an endorsement arrangement with him as one of DC's premier athletes.

In June Quiksilver decided to refinance its business, putting an end to alternate strategic paths which included the potential sale of DC.

The company now says it intends return to return the brand to focus to its core skate roots.