Röjks ambition is not limited to fabrics, zippers, and draw cords, etcetera – it also includes all colours used in the dyeing process, meaning the company will not be using any synthetic colours or chemicals

Röjk's ambition is not limited to fabrics, zippers, and draw cords, etcetera – it also includes all colours used in the dyeing process, meaning the company will not be using any synthetic colours or chemicals

Swedish fashion brand Röjk has pledged to make all its products 100% biodegradable and natural by 2020 or it will stop producing them.

Röjk's ambition is not limited to fabrics, zippers, and draw cords, etcetera – it also includes all colours used in the dyeing process, meaning the company will not be using any synthetic colours or chemicals. Instead, Röjk will mainly get its colours from recycled foods such as nuts, vegetables, and spices from the food processing industry.

"Other brands fight over who can bark the loudest about using recycled synthetics, and sure, they may be better than non-recycled ones, but they are neither biodegradable nor natural and they still contribute to demand from the supply chain," the company says. "This is not the way to rid our oceans and forests, or even food, of microplastics."

Röjk only uses substances certified by Oeko-Tex, Bluesign, FSC and Reach, amongst others. Yet the company says it does not consider this a sustainable solution long-term.

"Obviously, we will not have the same vast palette of colours to work with, and these dyeing methods are generally costlier as well, but unlike our competitors, we are fully determined to do whatever we can for the benefit of our planet, even if it costs us a little profit," it says.

"The bottom line here is, when you purchase our products, you can be perfectly sure they are completely fossil free, sustainably and ethically produced, as well as all natural."

Röjk has also pledged to make all its packaging materials biodegradable no later than 2023. This will include items such as bags, boxes and hang tags.

The company advises: "The best thing you, as consumers, can do for the planet is to care for your clothes and mend them when they need it. Then, when you feel that your old hoodie or jacket has reached the end of its life cycle, you can choose to either recycle it or put it in the ground and grow vegetables from it, should you want to. And should it for some reason end up in a forest or lake, it will eventually break down and become one with the soil rather than pollute it."

Röjk makes all its products in Europe and a substantial portion of both fabrics and finished products in Sweden, thereby creating jobs, cutting down the shipping distance and minimising carbon footprint.

The company, however, says it would never say no to production outside Europe if it were to benefit the environment further.

"This can, for instance, mean minimised shipping distances and carbon footprint by moving the sewing of a garment to a location close to where the fabric is produced, instead of shipping the ready fabric across the planet for sewing, then shipping it again to a warehouse. However, we will always strive to work on the most local level possible, for the benefit of the planet and our home environment alike," the company says.