RadiciSpandex Corp, the US arm of the Italian global fibres conglomerate RadiciGroup, is launching a new brand identity for its roster of performance stretch fibres to help end-users boost their sales.

From November 2008, all RadiciSpandex stretch fibres will carry the brand name RadElast, and a range of hangtags will be available to communicate the specific benefits of the fibres throughout the supply chain.

The branding program will be available to fabric mills, manufacturers, designers and retailers in all end-use markets free of licensing fees. 

"The introduction of the RadElast brand is intended to support and help build our customers' businesses," said RadiciSpandex Corp CEO Marty Moran.

End uses for RadiciSpandex fibres, which will now be identified by their established code names in combination with the RadElast brand, include swimwear, lingerie, activewear, hosiery, denim, sportswear, nonwovens, narrow fabrics, personal care, medical and industrial applications.

Fibres include S17B which is resistant to chlorine and UV rays; the premium black spandex SRB; S45, a polyether-based spandex with high temperature resistance; and the clear spandex S85.