Clothing maker Raymond Apparel Ltd has stepped into the value market with the launch of a new men's wear brand called Notting Hill.

Aimed at fashion-conscious young professionals aged 22-30, the Notting Hill collection ranges from formal wear to relaxed casual wear and includes accessories such as cufflinks and ties.

Mr Shreyas Joshi, president, Raymond Apparel Ltd, said: The INR5000 crore popular price segment has huge potential and we are confident that Notting Hill will achieve a prominent position in its segment like the other brands under the Raymond Stable."

The brand is being phased-in across India starting with Pune and other cities in Maharashtra, and by the end of the year Raymond expects Notting Hill to be sold by over 400 retailers.

Other brands in the Raymond Apparel portfolio include Manzoni, Park Avenue, Parx, ColorPlus and Zapp! which are sold through multi-brand outlets as well as exclusive stores in India and the Middle East.