The success of the July sales and the influx of foreign tourists were the main factors in a marked increase in French textile and garment consumption this summer.  

French department stores saw their sales rise in value by 14.8% in July and 15% in August compared to average growth across the sector of around 5%, according to the latest figures from France's L'Institut de la Mode.  

Sales were also buoyant in discount outlets with growth of 8.4% in July and 16% in August.

July and August were also good months for shoe sales. The cool and exceptionally wet weather in August, for example, allowed retailers to launch autumn-winter collections extremely early, triggering an increase in turnover of 15%.

However, feedback from textile and garment retailers shows that the first half of September has been rather quiet, with, somewhat paradoxically, the return of warm and  sunny weather not favouring sales of autumn-winter collections. 

By Stuart Todd.