The ZPump Fusion shoe comprises a new and proprietary air-filled cage

The ZPump Fusion shoe comprises a new and proprietary air-filled cage

Sporting giant Reebok has developed a running shoe designed to uniquely conform to any foot using its 'Pump' technology.

The ZPump Fusion shoe comprises a new and proprietary air-filled cage that surrounds and moulds to any foot providing a custom, locked-in fit.

While a traditional running shoe is often made up of over 40 individual parts, Reebok says ZPump Fusion is made up of just three: The Pump technology; The Fusion Sleeve; and ZRated outsole.

The Fusion Sleeve is a four-way lightweight and seamless stretch sleeve that holds together the key components of the shoe. It provides improved control and comfort. The ZRated outsole provides increased handling and control so runners can stop, start and turn easier.

When 'The Pump' actuator on the heel of the ZPump Fusion is pushed, air is channelled through the valve and into the cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

“The ZPump Fusion represents a revolutionary new approach to The Pump technology,” said Paul Litchfield, head of advanced concepts at Reebok. “Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. The ZPump Fusion is completely structure-less when not inflated and then moulds to the individual shape of your foot once you put it on and inflate.”

The Reebok ZPump Fusion is now available at Finish Line stores nationwide and online for a suggested retail price of US$110.