Global sportswear company Reebok has netted a long-term partnership deal with multi platinum-selling hip-hop music star Nelly.

The deal includes a signature collection of athletic footwear, apparel and accessories that will be launched in the 2005 season in select boutiques and athletic specialty retailers, with an expanded distribution planned for 2006.

Nelly will also be featured in Reebok's 'I Am What I Am' global advertising campaign.

Dennis Baldwin, Reebok's chief marketing officer, said: "Nelly has a unique style that transcends music and cultural genres with a broad consumer appeal that speaks to who Reebok truly is as a brand."