Reebok, Fred Segal and Madison co-hosted a star-studded event yesterday to launch the Reebok Classic Marathon Racer footwear collection, and to raise awareness and donations for the nonprofit organization Best Buddies.

During a silent auction fundraiser for Best Buddies, guests will bid for celebrity-autographed pairs of the Classic Marathon Racer in a wide array of colors. The Classic Marathon Racers to be auctioned have been specially autographed by various Hollywood stars including Matt Damon, Mel Gibson, Samuel L. Jackson, and Will Smith.

"Reebok is thrilled to celebrate this new affiliation with Fred Segal and Madison as we all share a commitment to classic styling, fun fashion, great products and a passion for raising money and awareness for a great community cause," said Linda Beane, marketing director, Reebok Classic.

"We're excited that the Reebok Classic Marathon Racer collection is now sold at these trend-setting specialty stores in Los Angeles, and delighted to celebrate our excitement by raising money for Best Buddies," Beane added.

David Assil, owner of Madison, said: "Fred Segal and Madison are all about fashion and we are delighted to have Reebok in our stores. We welcome the opportunity to celebrate this new relationship with an event to raise money for Best Buddies, a great local charity."

For nearly two decades, Reebok Classic has been celebrated as the innovator of athletically inspired casual footwear, and the three new collections in Reebok Classic's 2000 line bring fresh, new interpretations of timeless style.

The Premier Collection is a high-end luxury line featuring Reebok's proprietary DMX cushioning technology; the Heritage Collection features traditional styles, updated with new materials, treatments and contemporary styling; and the Fashion Athletics Collection is a sporty collection of fashion-forward footwear featuring bring-back and retro styles in fun, trendy colors and suede, leather and nylon materials.

The Classic Marathon Racer, part of the Fashion Athletics Collection, is being sold for $70 at Fred Segal and Madison.

About Fred Segal and Madison
Fred Segal and Madison are two of the places where the fashion customer loves to shop to find not only the best designers but also the newest.

About Best Buddies
Best Buddies is a nonprofit organization dedicated to enhancing the lives of people with developmental disabilities by providing opportunities for socialization and competitive employment. Founded by Anthony K. Shriver in 1989, Best Buddies has enhanced the lives of more than 85,000 individuals.

About Reebok
Reebok International Ltd, with headquarters in Canton, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Principal operating units include the Reebok Division, The Rockport Company, Greg Norman and Ralph Lauren Footwear. Sales for 1999 totalled approximately $2.9bn.