Sportswear maker Reebok has signed a multi-title agreement with Electronic Arts Inc which will see its merchandise appear in several games, starting with NFL Street 2, before being launched to consumers.

Terms of the deal, which gives gamers the chance to preview new sportswear before their contemporaries, were not discussed.

Reebok's vice president of integrated marketing, Brian Povinelli, said that the partnership was "an important and extremely effective part of our integrated marketing model."

Electronic Arts is a world-leading interactive entertainment software company.