Reebok Norway AS, the Norwegian unit of sportswear company Reebok, saw 2004 turnover almost half from 2002 turnover.

Total turnover last year was NOK 17 million compared to NOK30m two years ago.

Reebok Norway managing director Hakan Strom blamed this on Reebok's lack of prioritisation of and investment in the Norwegian market, Norwegian News Digest reported.

Strom added that Reebok will now include the country in its global marketing efforts.