Outdoor and leisure clothing supplier Regatta has invested £125,000 in new software from Geac RunTime to help it bring down lead times and enhance the efficiency of its design specification process.

Regatta has invested in 40 licenses of Quest PDM and StyleTime Pro along with licenses of ColorTime.

The solution will be fully integrated into Regatta's existing Geac System21 enterprise resource planning (ERP) system.

This will ensure that confirmed new products are automatically transferred into Regatta's sales and inventory system. Previously this had to be done manually, requiring at least two days every time a new collection was launched.

Regatta designs all of its seasonal collections in the UK and currently takes six months to get a new collection ready to sell and into the high street retail stores. Three of those months are dedicated to completing the design specification process.

Geac QuestPDM will help to reduce this design process lead time by providing both the design and buying departments with access to a single database of sketching, product and technical specifications and instant status reports on collections.

Eliminating the need to re-key data and providing a single, consolidated view of the collection at any time will help to eliminate errors and inefficiencies within the design process.

Chris Bulmer, information services manager at Regatta, comments: "We are aiming to have 30% of the design and buying teams using the new system this month with the rest of the team up and running soon after which will help to build much stronger communication links between the two departments."