Reliance Brands Pvt Ltd, a unit of Reliance Retail, has signed a joint venture with Italian fashion house Sixty Group to sell brands in India including Miss Sixty, Energie, Killah and Murphy & Nye.

According to a report in local business daily The Economic Times, the deal marks Reliance Retail's formal foray into the branded apparel segment.

The 49:51 joint venture, in which Sixty Group holds the majority stake, will operate standalone stores for each of Sixty's brands, the paper said.

Reliance Retail, a subsidiary of India's largest private sector company Reliance Industries Limited, is currently rolling out a pan-India network of specialty retail outlets under the Reliance Trends and Reliance Footprint nameplates.