The apparel, luggage and accessories division of Reliance Retail today (11 October) opened its first apparel specialty store under the 'Reliance Trends' nameplate, and is gearing up for the roll-out of a country-wide network of more than 100 units.

The Reliance Trends store at the Ambi mall in Gurgaon, a suburb of Delhi, offers more than 100 private labels and international brands for men, women and children over 30,000 square feet of floor space.

International lines include Lee, Wrangler, Peter England, and Biba, while new private labels designed by a team of Indian and international designers include the Network formal office wear collection and the Netplay smart casual line.

Jeans and T-shirts for youth consumers are offered under the DNMX range, and Panda has been developed for infants and toddlers.

Reliance Trends will also introducing a made-to-measure tailoring service for customers buying fabrics from the store, and says prices will be comparable "with their neighbourhood tailors."

And innovative products like ever-white shirts, anti-stain trousers, wrinkle-free garments, and quick-dry sports wear are also included in the line-up.

Shri Mukesh Ambani, chairman and managing director of Reliance Industries Ltd, says Reliance Trends "delivers unmatched affordability, quality and choice of products and services to the consumer," and is part of a vision to transform retailing in India.

Ten Reliance Trends stores are set to open by the end of the year.

This latest format follows the launch of Reliance Retail's first hypermarket store 'Reliance Mart' in Ahmedabad in August.
Reliance Retail is now planning to roll out a number of specialty store concepts including Reliance Footwear and Reliance Lifestyle.