US retail technology solutions firm Aptos has acquired BT Expedite, the reseller of its solutions in Europe, in a deal that will establish better in-region expertise and allow it to grow geographically.

Aptos says the acquisition gives it a "strategic and immediate" market presence in Europe, including a direct relationship with BT Expedite's customers – nearly 100 retailers with operations in 13 countries, including Primark and Mothercare. 

"The acquisition of BT Expedite is the natural progression of this decade-long partnership, and the next step in engaging customers differently across the globe," said Noel Goggin, Aptos CEO. "We welcome the BT Expedite customers to the Aptos family, and look forward to helping them create differentiated and seamless experiences for their customers, no matter when, where or how they shop."

For Aptos' US-based customers, Goggin says the acquisition creates a direct entry point to the European market, offering local expertise and an experienced technical team that is "critical" to their expansion efforts.

Aptos says it will now begin fully integrating the two organisations – a process made simpler as a result of the companies' shared solutions and long-standing partnership. The mainstay of BT Expedite's business was focused on selling and servicing Aptos solutions such as POS, CRM, and Audit and Operations Management

Ian Rawlins, Aptos strategy leader, says the integration offers "tremendous synergies and very low product overlap".

The company has hired Steve Towe as its European managing director. He most recently served as managing director for Masternaut, with prior roles including leadership positions at Cybit, TrafficMaster and WH Smith.

Included in the transaction, which was finalised on 30 September, was a Clienteling application currently resold by Aptos in North America, a retail learning management system, the Mercatus merchandising platform, and an e-commerce platform – FrescaCommerce.