Trent Ltd, a unit of Indian conglomerate Tata Group and operator of Trent Westside, one of the country's largest and fastest growing retailers, it turning to PLM (product lifecycle management)to help manage costs and changes across its supply chain.

The company will deploy Dassault Systemes' Enovia Apparel Accelerator for design and development to help it stay ahead of the latest consumer trends.

"Our ability to understand what's happening at the point of sale and then effectively work with our suppliers and partners to translate this into new designs for subsequent seasons is crucial to our long term success," said Gaurav Mahajan, head of buying at Trent Ltd.

With 38 Westside stores in India and plans to expand rapidly in 2010, Trent has to ensure that it can manage its margin and profitability by rapidly responding to changing market conditions and consumer trends.

A key element of its long term success will be based on how effectively the company is able to work with the core elements in its ecosystem, including internal resources, partners, buyers, sourcing offices and suppliers.

The Enovia Accelerator will integrate with the retailer's existing ERP systems to provide greater visibility into the new product development process.

This approach should enable the company to reduce sample development time and increase seasonal options by leveraging the market knowledge and design capabilities of key suppliers while also tracking commodity prices to negotiate better costs with them.

In addition to Westside which was founded in 1998, Trent also established Star India Bazaar in 2004, a chain of hypermarkets with stores in Ahmedabad, Mumbai and Bangalore.

In 2005 the company rounded out its portfolio of brands with the acquisition of Landmark, India's largest book and music retailer.