Men's activewear and lifestyle brand Rhone is turning to cloud-based product lifecycle management (PLM) and supply chain management (SCM) solutions to help expand its line with more efficiency and speed as the company continues its exponential growth.

The business, which was founded in 2014, offers a full line of style-driven men's activewear made from premium and innovative performance fabrics sourced from around the world. Its clothing is sold at retailers including Equinox, REI and Nordstrom, and more than 175 specialty stores and gyms.

The omni-channel brand has experienced tremendous growth since inception, and has selected NGC's Andromeda Cloud Platform to integrate data from all corporate departments and third-party providers of goods and services into one source of information, from merchandise planning through sale to the final consumer.

"As Rhone has gone through a maturation process and we begin to standardise product development and innovation, it was necessary for us to identify a technology partner that would help elevate those efforts," said Kyle McClure, creative director, Rhone.

"With Andromeda, Rhone will be able to continuously improve its business by realising the benefits of the digital supply chain, enabling the brand to optimise product lead time and distribution, in order to maximise revenue and profit," added Mark Burstein, president, New Generation Computing.