Lectra has promoted Philippe Ribera as software marketing director responsible for the definition and implementation of the group's software marketing action plans - including the Lectra Fashion PLM (Product Lifecycle Management) strategy.

Based at the company's headquarters in Paris, Philippe Ribera reports directly to Daniel Harari, Lectra CEO.

Ribera's appointment crowns a 20-year career with Lectra, where he was most recently marketing director for France.

"Our strategy aims to accelerate uptake of our Lectra Fashion PLM solution by many customers, whilst remaining faithful to our profession-specific software roots," explains Daniel Harari.

"With his in-depth knowledge of the fashion market and the issues it faces, Philippe is the best person to take up this ambitious challenge."