As part of efforts to boost its online operations, US men's wear manufacturer Haggar Clothing Co has appointed Eve Richey as its chief digital officer.

In her new role, Richey is responsible for developing and implementing the company's omni-channel and digital strategies, while driving customer awareness, engagement, experience, and monetisation.

With more than 14 years worth of experience in this field, Richey most recently served as vice president of global digital marketing for Toms Shoes.