Roberto Menichetti, artistic director of the Celine fashion label, is stepping down from his position.

Menichetti joined Celine in April 2004, replacing Michael Kors, but has struggled to please consumers.

Another reason for Menichetti's resignation is his desire to spend more time on his own label, adding women's and men's lines to the business.

Celine, which has reported a more than 5 per cent hike in sales over the past four years, says that it needs "an increasingly intense creative presence and investment".

Menichetti became known for turning around the flagging Burberry brand during the late 1990s.

1945-established Celine, which belongs to luxury giant LVMH Moet Hennessy Louis Vuitton, designs ready-to-wear fashion, leather goods, footwear and accessories.