Rocky Brands has announced that the company is planning to promote president and chief operating officer David Sharp to president and chief executive officer as of 1 July 2011.

The reason for this is to implement the company's leadership succession plan. Mike Brooks will continue to serve as executive chairman of the board.

"I am very pleased that David Sharp has been chosen to be our next President and chief executive officer," said Brooks.

David Sharp has held the title of president and chief operating officer since January 2005. Prior to joining Rocky Brands, in June 2000, Sharp held various senior management, sales and marketing positions with HH Brown, a wholly-owned subsidiary of Berkshire-Hathaway, Acme Boot Co, and Converse.

"I am honoured to serve as steward of Rocky Brands," said Sharp. I am excited to continue collaborating with Mike as we write the next chapter in this company's long and storied history."