Runner's World, the athletic apparel, footwear and accessories distributor, has outsourced its logistics operations in Asia to Menlo Worldwide.

Under the terms of the turnkey warehousing and transportation management contract,  Menlo has established a south east Asia distribution centre for Runner's World in Singapore to support the company's Asics product line.

Commenting on the move, Runner's World CEO Andy Zhao said: "This outsourcing project is strategic for Runner's World in that it will support the rapid growth of our business and consistently superior service for our retail business partners.

"It will allow us to focus on building our brands while realising benefits from best-in-class logistics services."

Outsourced services include inbound receipt of Asics footwear, apparel and accessories, customs clearance, inventory control, product staging and warehouse management, processing, fulfilment and delivery of orders for retail business partners in Singapore and the management of transportation for product shipments to Malaysia, Thailand and other Southeast Asia locations.

By Stuart Todd.