The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe  made from bio-based materials

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe made from bio-based materials

Swiss high-performance running brand On has announced a new subscription-based service aimed at driving zero waste in sportswear and bringing fully recyclable sportswear to consumers.

Launched this week, Cyclon will allow subscribers to receive and wear the latest in running sportswear and then return end-of-life products in exchange for the latest version. Once the used item is returned, it will be fully recycled by On which will reuse the materials to create new running gear.

The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe – also named Cyclon. At under 200 grams, the Cyclon is ultra-lightweight and engineered to perform to elite level competition. The shoe's energy return is also among the highest within the On product range.

"Making a fully recyclable, performance running shoe is a huge accomplishment," says On Co-Founder Olivier Bernhard. "But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we've engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab."

Created from over 50% bio-based materials made from castor beans, the new Cyclon shoe will not only be a flagship product for innovation in sportswear design and circularity but will also represent On's ongoing commitment to reducing reliance on virgin petroleum-based materials.

The company has committed to reducing the environmental footprint associated with its use of petroleum-based materials including virgin polyester, polyamide and chemical-based adhesives in favor of 100% recycled polyester (rPES), 100% recycled polyamide (rPA), organic cotton and water based glues as well as increasing the use of circular materials to facilitate easy recyclability.

Consumers in select countries can sign up for Cyclon online with a deposit of US$29.99 now. The shoe will be available exclusively via the subscription service in the latter half of 2021.