Russell Corporation has acquired Moving Comfort, a women's performance activewear brand based in Chantilly, Va.

Jack Ward, Russell's chairman and CEO, said the acquisition fits the firm's strategy "to build brands with value added products that support our authentic athletic heritage."

Moving Comfort will now become a line of business within Russell's department and sports specialty stores channel. Its products include performance sport underwear, shorts, pants, tops and outerwear that support the company's slogan "A fit woman is a powerful woman."

Co-founders Ellen Wessel and Elizabeth Goeke will remain with the organisation as president and executive vice president respectively, and long-time partner Andy Novins will continue as vice president of finance.

Terms of the agreement were not released.