Russell Corp on Friday named Julio Barea senior vice president and chief executive officer for the domestic activewear business, effective October 27.

The Atlanta-based company said Barea has more than 30 years experience in the apparel industry in the United States and Latin America and will be responsible for Russell's artwear and mass retail businesses.

It added he began his career in 1970 with Wrangler Jeans and spent 19 years with Sara Lee Corp's knit products operation before becoming CEO of Sara Lee Underwear and then CEO of its Latin American Branded Apparel Unit.

 "Julio will focus on continuing to improve our competitive positioning in these two business channels," said Russell president and COO, Jonathan Letzler, in a statement.

"His operations-oriented experience will certainly help lead the way to additional growth for artwear and mass retail products."