Sacked Coogi workers today staged a protest outside Coogi's Collins Street store in Melbourne, demanding their sick leave, annual leave and redundancy entitlements.

The troubled fashion group was placed into voluntary administration last month owing more than $25 million - including more than $1 million in benefits and A$600,000 in superannuation back payments.

However, Coogi 's owner, entrepreneur Jacky Taranto claims he is penniless, even after selling his Melbourne mansion for more than $10 million.

Ninety five factory workers have been sacked, leaving around 250 employees at the company.

Administrator Ferrier Hodgson is optimistic it will be able to sell the business as a going concern by 23 August.