Sainsburys has seen sales rise across its Tu clothing range

Sainsbury's has seen sales rise across its Tu clothing range

Supermarket retailer Sainsbury's today (11 January) said that general merchandise and clothing sales continued to grow at a faster rate than its food business during the third quarter.

For the three months to 7 January, the UK grocer said sales increased 4.5% excluding fuel, and were up 2.1% on a like-for-like basis.

Sainsbury's collaboration with TV personality Gok Wan has continued to prove successful for the retailer, with his Christmas party wear range, which was launched on 17 November, helping to "drive sales across our Tu clothing range, increasing market share".

Chief executive Justin King said: "This was a strong quarter, rounded off by our best Christmas ever, despite the economic backdrop.

"Across the quarter customers chose Sainsbury's to help them Live Well for Less, taking advantage of our great value offer during October and November and then treating themselves and their families over the holiday season. There were 26m customer transactions in the Christmas week, 1.5m more than last year."

The retailer's share price was down 1.8% to 300.3p a share at 12:00 GMT today.