Leading sportswear brand Salomon is to launch its collection of footwear and bags in some of India's top stores next month, it announced on Tuesday.

Salomon, now a division of adidas, will enter the Indian market in January, revealed adidas India's general manager of marketing, Harish Doraiswamy. He added that the company would be going for "unconventional marketing initiatives".

"We are launching only footwear and bags under Salomon brand. The products would be available only in the top five stores in the country," he explained.

"Salomon is associated with outdoor life. We would be targeting mountaineering, skiing and trekking segments. We would also be targeting the Indian Army since they need equipment in tough terrain."