Luciano Santel is to take over as managing director and general manager of Italian fashion label Stefanel SpA by 1 September this year, the company announced.

Santel joins Stefanel from footwear company Geox SpA, where he spent eight years as corporate manager.

He has also previously worked for Retail Brand Alliance in the US and Luxottica in Italy.

Stefanel said Santel will work alongside group chairman Giuseppe Stefanel, implementing the strategic plan for the repositioning of the Stefanel brand.

"I am particularly happy about the arrival of Luciano Santel," said Giuseppe Stefanel.

"I have been looking for some time for the right person to run the group's operations in accordance with the strategic plan and I am sure that Santel will be able to make an important contribution.

"This means that I can devote my time to fine-tuning and developing the strategies that will allow us to achieve our industrial objectives."