Consumer goods giant Sara Lee Corp has announced the appointment of Eliaz Poleg as a vice president and to the new position of chief supply chain officer for Sara Lee Branded Apparel.

The Chicago-based company said the 52-year-old was most recently chief executive officer for Sara Lee Courtaulds in London. He will now be responsible for the strategic direction and leadership of the apparel organisation's global supply chain.

His responsibilities will include the establishment of an integrated supply strategy across all apparel categories, global product sourcing, international trade and risk management.

Prior to joining Sara Lee, Poleg held several management roles during 12 years with Delta Galil Industries, including managing director of Delta France and division manager for Sporting Delta Israel.

Sara Lee's apparel brands include Playtex, Hanes, Champion, Ocean, Pretty Polly and Wonderbra.