Sara Lee Corp has launched a tagless bra range under its Barely There brand, responding, it says, to women's calls to remove itchy, unsightly bra tags.

The first-ever tagfree Comfortable Curves collection features six different styles with size, fabric content and washing instructions printed directly on the inside of the back of the bra.

Sara Lee also produces tag-free underwear for men, women, and children under the Hanes brand.
 
"When Hanes launched the Tagless T-shirt for men last year, it only made sense to offer ultimate comfort for the apparel item worn closet to a woman's skin," said Michele Termotto, Barely There brand manager. 

"Women said they want a tagfree bra; now it's a reality."
   
Priced at less than $30 and offered in a wide range of sizes, the Barely There Tagfree Comfortable Curves collection will be sold at better department stores nationwide.