Former Sex And The City star Sarah Jessica Parker launched her own fashion label yesterday (7 June) at the Steve & Barry's store in New York's Manhattan Mall.

The line, called Bitten, includes 500 pieces ranging from suit separates, shirts, dresses, lingerie, denim, T-shirts and nightgowns, to cashmere sweaters and swimwear. All items are priced below $20 and are available in sizes ranging from 2 to 20.

Steve & Barry's is based in Port Washington, NY and operates 200 superstores in 33 states.

Parker, who won a Fashion Icon Award in 2004 and has already launched a successful fragrance called Lovely, now joins a raft of celebrities including Madonna, Kate Moss, Jennifer Lopez, and Kylie Minogue who have put their names to clothing lines.